Sharia economic impact of outreach service approach and product quality on Pasir Pengaraian Asia Gold Store consumers' gold jewelry purchases

Abstract

This study was motivated by the increasing number of consumers purchasing gold jewelry through a proactive "ball pickup" personal selling strategy conducted by Pasir Pengaraian Asia Gold Store in remote villages located 2 – 3 hours away from the central store. The research aimed to analyze the influence of this outreach service strategy and product quality on consumers' purchase decisions from a Sharia economic perspective. Using a quantitative research approach, data were collected through observations, interviews, and questionnaires from 82 respondents within the pickup service area. Multiple linear regression analysis via SPSS version 22 was used to test the hypotheses. The results revealed that both the ball pickup service strategy and product quality had a positive and significant influence on consumers' purchasing decisions, both individually and simultaneously. The Sharia economic review confirms that these marketing practices and the quality of gold jewelry products comply with Islamic principles, promoting ethical personal selling and high-quality, halal-certified goods that align with consumer satisfaction and well-being.