The human resources readiness of SMEs in managing sharia-based towards society 5.0

Abstract

The era of society 5.0 is one of the phases of change that can provide a lot of efficiency in the development process and improve the quality of life of the community. On the other hand, this era shows many tips for the community to improve skills and expertise that will bring many positive changes in the future. This research applies a qualitative descriptive method with a case study approach to identify the human resource development in facing the challenges of society 5.0. Herein, Nafeesa Snack is chosen as one of the sharia SMEs in Riau Province that is slowly starting to respond to the demands of the society 5.0 era. The social media platforms are utilized to communicate their products and services to the consumers. The interview techniques were conducted during the data collection. This research reveals that Nafeesa Snack is required to improve the human resources development activities, mastering technology, and digital innovation to enhance the operational and marketing efficiency by involving the government proposed programs. Moreover, the managers or owners of SMEs need to pay their attention and skills on using the digital platforms strategies to expand market reach, increase accessibility, and promote their products and services. Therefore, the well managing of sharia-Based SMEs human resources can increase the success achievement of Society 5.0.